Decision details
Creation of a Commercial Development Post
Decision Maker: Cabinet
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: Yes
Purpose:
To seek the Cabinet's approval of the creation
of a part time, fixed term post to drive commercial activity across
the culture sector in Cirencester, and the wider
district.
Decision:
The purpose of this item was to seek Cabinet’s approval of the creation of a part-time, fixed term post to drive commerciality across the culture sector in Cirencester and the wider district.
Councillor Tony Dale, Cabinet Member for Health, Culture and Visitor Experience, introduced the report on strengthening commercial leadership of the cultural and visitor economy. Members noted the importance of the cultural sector to the local economy and its wider social and place?shaping benefits, including its contribution to the visitor economy, and recognised the need to place non?statutory cultural assets on a more sustainable financial footing in the context of Local Government Reorganisation. It was noted that many cultural facilities were delivered through third?party organisations and required targeted, specialist support to improve resilience, efficiency and income generation. The report proposed the creation of a fixed?term post to work with cultural and visitor attractions to drive income growth and reduce costs, with growth targets to be set over a two?year period, and delegated authority granted to the Director of Communities and Place to develop appropriate measurement and reporting arrangements.
The second recommendation in the report was divided to present the delegation as a separate recommendation. The revised recommendations were proposed by Councillor Tony Dale and seconded by Councillor Andrea Pellegram.
Cabinet RESOLVED to:
1. Approve the creation of a fixed term contract post to work with visitor attractions to drive up income and reduce costs.
2. Endorse the principle of targets for growth over the two years and
3. Grant delegated authority to the Director of Communities and Place in consultation with the Cabinet Members for Health, Culture and Visitor Experience to set out the detailed proposals for how this is calculated and reported.
Voting record:
6 For, 0 Against, 0 Abstentions.
Report author: Helen Martin
Publication date: 17/04/2026
Date of decision: 16/04/2026
Decided at meeting: 16/04/2026 - Cabinet
Effective from: 25/04/2026
Accompanying Documents:
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