Decision details
Advertising, Sponsorship & Endorsement Policy
Decision Maker: Cabinet
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: Yes
Decision:
The purpose of this item was to presents the Council’s Advertising, Sponsorship and Endorsement Policy for approval.
Councillor Mike Evemy, Leader of the Council, introduced the Policy, which established a clear and consistent framework for managing commercial partnerships and promotional activity. It was noted that the Policy ensured compliance with relevant legal and regulatory requirements, including the Local Government Act 1986 and the Publicity Code, safeguarded the Council’s reputation and mitigated for conflicts of interest or undue influence.
Members noted that the Policy set out governance arrangements, and formalised a consistent approach to assessment, approval and monitoring, strengthening governance and ensuring alignment with the Council’s values and priorities
The recommendation was proposed by Councillor Mike Evemy and seconded by Councillor Juliet Layton.
Cabinet RESOLVED to:
1. Approve the Advertising, Sponsorship & Endorsement Policy.
Voting record:
6 For, 0 Against, 0 Abstentions.
Report author: Angela Claridge
Publication date: 17/04/2026
Date of decision: 16/04/2026
Decided at meeting: 16/04/2026 - Cabinet
Effective from: 25/04/2026
Accompanying Documents:
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